The team at Balance hired me to help them build out their new brand identity and think through the user journeys in their new budgeting app. Their focus was on simplicity and ease-of-use, hoping to target people who were new to budgeting.
Deliverables
- Logo
- Typography
- Brand Colors
- UI/UX
- Figma Prototype
THE MARK
The mark symbolizes 2 halves (expenses + income) working to balance each other. Early iterations had a more bold type approach but we opted to go with a thin, more playful font to create a more inviting final mark.
Knowing that for some, budgeting can be stressful, we chose a lighter, fun color family to take away from the heaviness of finances.
UI/UX
